On May 10, my country's first "China Brand Day" was born. At the same time, my country is facing the inevitable trend of transforming from a manufacturing power to a manufacturing power. The value of brands is self-evident. Branding has become the main theme of enterprise development, and there are also brand-themed activities in the industry. The importance of brand power has become increasingly prominent, especially for the Chinese flooring industry with a history of more than 30 years.
Brand precipitation is due to the development of the industry, and it is also a manifestation of the strength of enterprises in competition. In recent years, the pace of remodeling of my country's floor brand industry chain has accelerated. 80%-90% of the first, second and third tier brands are specialized in or involved in the geothermal field; exports are facing an inflection point, and established enterprises have shrunk their foreign trade business and strengthened their layout in the domestic market; with this At the same time, since it was introduced into China in the late 1990s, the market for imported flooring brands has continued to grow stronger. The brand competition in China's flooring market is intensifying! This can be seen in the intensity of the online selection activities of "Top Ten Chinese Flooring Brands and Top Ten Chinese Flooring Brands" held by China Flooring Network, the leader in China's flooring industry.
2017 Top Ten Chinese Flooring Brands and Top Ten Chinese Flooring Brands Shocked
In order to aggregate brand strength, witness brand value, and promote the common prosperity of the industry, the 2017 "Top Ten Chinese Flooring Brands and Top Ten Chinese Flooring Brands" online selection activities hosted by China Flooring Network (http://2017top10.chinafloor.cn/name .asp) will be officially opened on July 1st! The annual honor competition has become an authoritative presentation of brand value. The three-way joint selection of enterprises, distributors and consumers has attracted much attention and popularity in the industry. Major flooring brands have actively participated and mainstream media have rushed to report.
Dig deep into brand value and strengthen differentiated advantages
The maturing floor industry is looking for a foothold in the new trend in the plight of lack of innovation. With the transformation of the industry from an experience-based to a professional-based brand, it is particularly important as a brand that differentiates the logo of enterprises and products. How to be proud of the flooring industry with brand power, each brand has made great efforts.
According to China Flooring.com's 2016 "Top Ten Chinese Flooring Brands and Top Ten Chinese Flooring Brands" online selection statistics, during the event registration and voting period, a total of more than 700 flooring brands were registered, and the average daily click volume of the selection topic during the voting period broke through. 100,000, and the total number of valid votes exceeded 5 million, of which the total number of mobile votes accounted for nearly 70%.
The selection of the top ten brands of flooring and the top ten brands of flooring by China Flooring.com is committed to focusing on the industry's attention with an authoritative platform, restoring brand influence with real data, and witnessing the brand building results of flooring companies with professional portals. Consumers provide a reliable basis for choice, promote industry branding, build a good consumption environment, and lead and meet higher-level consumer needs.
Adding awards, the power of new categories cannot be ignored
The development of industries, enterprises and brands is inseparable from a group of dedicated promoters. As the prophet of China's DT era, Jack Ma opened the era of big data in China; Yao Liangsong, the first to introduce European-style "integrated kitchen" into China, created China's cabinet industry; he has laid a "everlasting foundation" for Vanke and even China's entire real estate industry. Wang Shi brings the institutionalized management of modern enterprises... In all walks of life, there are wise men who focus on the industry, lead the trend, and influence the industry pattern. In this selection, three awards were added: "Industry Leaders", "Industry Leaders", and "Industry Emerging Persons", in recognition of these leaders who are dedicated to the industry and draw a brand blueprint with ideals.
This selection award is a continuation of the previous Top Ten Chinese Flooring Brands (Intensive), Top Ten Chinese Flooring Brands (Solid Wood), Top Ten Chinese Flooring Brands (Multilayer Solid Wood), Top Ten Chinese Flooring Brands (Geothermal) and On the basis of the top ten brands of China's flooring influence, the top ten brands of China's flooring brand value, the top ten brands of China's flooring consumers, the top ten brands of China's flooring investment value, and the top ten brands of China's healthy flooring, China's solid wood floor heating is added. The top ten brand awards for flooring applaud the rising solid wood geothermal category.
China's flooring industry is mature but also contains restlessness. The competition of terminal channels is the demonstration of brand strength. Faced with the current situation of numerous brands, intensified competition in dealer terminals, and difficult consumer choice, the brand competition in the flooring industry is still fermenting. After another year of deliberation, companies that focus on products will eventually come to the fore; brands that stick to their beliefs will eventually win. On the journey to a great brand, there is never a lack of the possibility of becoming a hero, and those who do not change their original aspirations will always be there! Facing the beautiful scenery along the way, will you join?